In recent years the sustainability trend continues to influence the way we shop. More than ever, companies have claimed to be sustainable; however, for true conscious shoppers, this makes it difficult to spot genuinely sustainable items. So, we have put together four ways to be aware of when shopping responsibly.
Greenwashing has become a standard communication technique for many organisations. As sustainability continues to grow, many companies ‘claim to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact’” Always be aware of communications and research the brands you are purchasing from.
2) Low Prices and Cheap Materials
Although low prices are very appealing, the reality is that most of the time, the material is made from cheap materials that are not good for our environment. Cheap materials are made from synthetic materials that can take over 1000 to biodegrade. When you shop, research the brand and focus on how the clothes have been made.
3) Lack of Story
Vintage, antique, hand-made and some preloved items carry a story, unlike fast fashion. Vintage and antiques particularly are indicative of quality and a journey through time. When shopping purchase an item that you can pass down to generations to prevent It from going to landfill, and also to create your own unique story.
4) Mass-Produced Items
If you find an item that you know can be easily purchased three or four, it means it has been mass-produced. Mass production is the planets worst nightmare due to energy consumption, waste and unsustainable practices. Not only does the item lack uniqueness, it also can be cheaply produced.
… research [and] support small businesses and eco-friendly organisations to support slow fashion.